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Field notes · 6 posts
Field notes from the intelligence layer.
Methodology, prediction accuracy, and the arguments we’ve been having about where AI actually belongs in strategy and creative. No listicles.
01
Featured essay
FEATURED
Why 95% of Enterprise GenAI Pilots Produce Zero P&L Impact.
A long read on what separates operational AI from theatrical AI, and why most enterprise pilots still return zero P&L.
Apr 23, 2026 · Jordan Voss · 9 min
02
All articles
The archive.
6 posts
02
Apr 23, 2026
Why We’re Not Calling Ourselves an ‘AI Agency’ (And Why You Shouldn’t Either).
03
Apr 23, 2026
The Brad Test: The One Standard That Killed Our Cold Outreach Problem.
04
Apr 23, 2026
What 10,000 Synthetic Consumers Told Us About a Pricing Change Before We Made It.
05
Apr 23, 2026
98.8% of Local Businesses Are Invisible to AI Search. None of Them Know It.
Signal · Monthly
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