A Recipe for Success

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Vicky Bakery, a South Florida icon since 1972, was built on Cuban tradition and pastelitos

Now, a new generation is leading its expansion

without losing the heart that made it beloved

The Challange

Vicky Bakery was ready to grow—but growth meant more than just adding locations.

The brand needed structure, consistency, and scale. While individual stores had loyal followings, there was no unified system for branding, marketing, or product standards.

To evolve into a franchise-ready business, Vicky Bakery needed:

A cohesive brand presence across every location
Messaging that preserved heritage while reaching new generations
Scalable systems for marketing, content, and customer engagement
Creative ideas that could cut through both locally and nationally

This wasn’t just a Cuban bakery.
It was where people went for
birthdays, Sundays, holidays,
and homesicknes

The Insight

You don’t become a staple by accident.

We didn’t need to reinvent Vicky Bakery—we needed to crystallize what made it iconic and build the future around that.

The strategy was rooted in:

Tradition as a strength, not a constraint
Community as the engine of growth
Flavor as an emotional memory

This wasn’t just a Cuban bakery. It was where people went for birthdays, Sundays, holidays, and homesickness.

The Results

The foundation worked. Vicky Bakery went from a regional favorite to a

rapidly scaling franchise brand.

Franchise Growth: Expanded to 38+ locations and counting.

Nationwide Reach: Customers across the U.S. ordering pastelitos via Goldbelly

Increased Visibility: High-profile partnerships and media moments

Brand Cohesion: Unified look, feel, and voice across all stores

THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID -