Munyon’s Paw Paw had legacy, mystery, and flavor. What it needed was a look and feel that made it relevant again.
The Problem
The product lived in the hands of insiders and loyalists,
but the brand lacked modern relevance.
They needed:
A refreshed visual identity that honored the past.
Elevated content for today’s cocktail and wellness culture.
A clearer story to reach a younger, style-savvy consumer.
Imagery that belonged on the bar cart and the feed.
The Insight
Heritage can be an asset, but only if it’s packaged right. People are drawn to what feels rare, timeless, and intriguing — as long as it’s presented in a way that feels current.
To win over new fans, Munyon’s had to feel like a discovery, not a relic.
That meant moving from dusty and dated to mysterious and magnetic.
The Solution
We gave Munyon’s a modern refresh through high-production visuals and a sharper narrative.
We:
Styled and shot a full cocktail photo and video suite to anchor the brand in the elevated beverage space.
Built creative that felt tactile, moody, and premium.
Captured the product in action to show its role in both cocktail culture and self-care rituals.
Used movement, texture, and color to modernize the product story.
We designed content that could live everywhere from the website to bartender reels.
The creative system included:
A hero brand shoot with dramatic lighting and intentional styling.
Short-form cocktail footage for use across platforms.
Sharp product and lifestyle shots that felt modern but not mass.
A content toolkit that gave the Munyon’s team assets for ongoing storytelling.
The Results
Munyon’s Paw Paw now has a visual presence as bold as the product itself.
A full creative library built
for social, digital, and retail.
Brand imagery that blends vintage mystique with modern polish.
Cocktail footage that elevates
the elixir’s versatility and vibe.
