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Munyon's Paw-Paw Combination mark

A historic elixir with a cult following.

But the brand? It was stuck in the past.

Munyon’s Paw Paw had legacy, mystery, and flavor.
What it needed was a look and feel that made it relevant again.
Munyon's Paw-Paw bottle

The Problem

The product lived in the hands of insiders and loyalists, but the brand lacked modern relevance.
They needed:

A refreshed visual identity that honored the past.

Elevated content for today’s cocktail and wellness culture.

A clearer story to reach a younger, style-savvy consumer.

Imagery that belonged on the bar cart and the feed.

Behind-the-scenes photo shoot of a Munyon’s Paw-Paw liqueur bottle, with professional camera equipment aimed at the product on a white background.
mysterious and magnetic - mysterious and magnetic - mysterious and magnetic - mysterious and magnetic - mysterious and magnetic -

The Insight

Heritage can be an asset, but only if it’s packaged right.
People are drawn to what feels rare, timeless, and intriguing — as long as it’s presented in a way that feels current.
To win over new fans, Munyon’s had to feel like a discovery, not a relic. That meant moving from dusty and dated to mysterious and magnetic.

The Solution

We gave Munyon’s a modern refresh through high-production visuals and a sharper narrative.
We:
  • Styled and shot a full cocktail photo and video suite to anchor the brand in the elevated beverage space.
  • Built creative that felt tactile, moody, and premium.
  • Captured the product in action to show its role in both cocktail culture and self-care rituals.
  • Used movement, texture, and color to modernize the product story.

We designed content that could live everywhere from the website to bartender reels.

The creative system included:
  • A hero brand shoot with dramatic lighting and intentional styling.
  • Short-form cocktail footage for use across platforms.
  • Sharp product and lifestyle shots that felt modern but not mass.
  • A content toolkit that gave the Munyon’s team assets for ongoing storytelling.

The Results

Munyon’s Paw Paw now has a visual presence as bold as the product itself.
A full creative library built for social, digital, and retail.
Brand imagery that blends vintage mystique with modern polish.
Cocktail footage that elevates the elixir’s versatility and vibe.
Hand holding a metallic, fluid-shaped tray with a coupe glass of Munyon's Paw-Paw orange cocktail garnished with a citrus twist

The product has always had character.

 Now, the brand does too.

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