A Culture Collab

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What if two iconic brands turned a holiday staple
into a moment of connection?

We did and turned tradition into something
surprisingly meaningful.

The Challange

Vicky Bakery wanted to build momentum and excitement around the holidays. The goal was to launch a product that felt both familiar and fresh.

Needed a new offering tied to tradition.
Wanted to generate attention across South Florida.
Sought to connect with existing customers and new audiences.

The Insight

Rum cake is a South Florida holiday tradition.
By combining Vicky Bakery’s legacy recipe with Havana Club’s original Cuban rum, the campaign could resonate across generations.

A dessert on the surface.
A cultural celebration at its core.

The Solution

We produced a modern brand shoot to promote the collaboration.

Captured content showing the cake in a festive and elevated setting.
Highlighted the product’s cultural and historical significance.
Created visual assets for web, press, and in-store promotion.
Developed content that honored tradition while feeling new.

The creative approach ensured the product felt special, intentional, and worthy of its legacy.

The Launch

The Vicky Bakery Havana Club Rum Cake was released as a limited-edition product for the holiday season

It blended the original rum cake recipe used by the brand’s founders in the 1950s

Arechabala family’s Havana Club recipe from the 1930s.
The campaign was rooted in family, memory, and legacys

The Results & Press Impact

The collaboration generated widespread attention across local and national media, reinforcing the cultural relevance of the launch and extending its reach well beyond existing audiences.

The campaign was featured by outlets including:

NBC Miami
Bake Magazine
Secret Miami
Community Newspapers
WSFL-TV
Spot On Florida
Hits 97.3
Miami Curated

Coverage highlighted the collaboration’s authenticity, cultural roots, and emotional resonance, validating the campaign’s storytelling approach and elevating the product’s visibility during the competitive holiday season.

Miami Comunity News

Bake Magazine

Secret Miami

NBC Miami

Hits 973

Miami Curated

WSFL-TV

In Their Own Words

Rum cake is a classic South Florida tradition that generations have come to love over the holidays. We’re taking the original rum cake recipe our founders, Antonio and Gelasia Cao, used in La Vencadora bakery where they first met in Cárdenas, Cuba in the late 1950s and infusing it with the same Arechabala family Havana Club recipe from the 1930s before both families fled communism’s grip on the island. Wait until you try it – there will be smiles all around the Thanksgiving, Noche Buena, and holiday tables.

While there is something certainly timeless and classic about our menu, Vicky Bakery also loves being creative and bringing new experiences to our guests – and this one-of-a-kind South Florida rum cake is something only Vicky Bakery and Havana Club could do.

The opportunity to partner and feature Havana Club’s iconic rum in a new way should not only excite fans of this iconic spirit, but also our Vicky Bakery customers as well. It’s a rum cake dream come true. Furthermore, it’s an opportunity for Vicky Bakery to continue to build on the momentum we’ve had as a brand this year as we look to expand these types of cross-promotions around South Florida.