Smilewear

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Smilewear created the first-ever wearable veneer.

How do you get a younger generation to see dental care as easy, expressive, and worth investing in? That’s where we came in.

That’s where we came in.

Smilewear had a product no one had seen before.

But without a clear brand and voice, people didn’t know what to make of it.

Younger consumers care about results, ease, and how something fits into their lifestyle.

For Smilewear to succeed, it needed to feel more like beauty and wellness than dentistry.

And the brand had to meet this audience where they already were; on social, in conversation, and looking for shortcuts that still feel smart.

THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION -

We repositioned Smilewear for a younger audience from the ground up.

We gave the brand a clear, modern voice that spoke directly to how Gen Z and Millennials think about confidence and convenience.

We brought the brand to life with creative production tailored to social platforms and younger buyers:

Smilewear launched with a brand that matched the product’s potential.

A look and tone that resonated with younger consumers.

A website built for education and conversion.

A social presence that felt more lifestyle than clinical.

They created a new conversation

around cosmetic care and younger buyers were listening.