Opustone

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Opustone began as a passion project rooted in a high-end construction background and has grown into one of the region’s leading distributors of natural and engineered stone.

Known for its gallery-style showrooms, Opustone curates slabs and tiles that reflect global design trends and serve as inspiration for architects, designers, and homeowners alike.

The Challenge

Despite its premium reputation, Opustone needed to:

Amplify awareness in targeted markets.

Drive foot traffic to retail showrooms.

Increase qualified website visitors.

The goal was to

solidify its role as the go-to destination for luxury stone

while connecting both physical and digital experiences.

The insight

For architects, designers, and homeowners, choosing stone is more than a transaction,

it is a design decision that defines a space.

Opustone’s showrooms already delivered inspiration in person, but the digital presence needed to mirror that experience. The opportunity was to bridge the gap between physical showrooms and the online journey, making the brand’s expertise and curation accessible at every step.

THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION -

The Solution

Benamor Galvez developed an integrated strategy to position Opustone as both a design resource and a market leader:

Complete website refresh, including the launch of The Vault:

A digital platform to browse and shop stone collections. The Vault gave architects, designers, and homeowners the ability to explore Opustone’s inventory with ease, compare options, and plan projects online. This platform became a game changer by extending the showroom experience into the digital space.

Social media strategy, production, and management:

Built to showcase not only the aesthetic beauty of Opustone’s slabs but also the durability, quality, and craftsmanship behind them. Each piece of content highlighted both form and function, appealing to style-savvy consumers and professionals alike.