AD GLOSSARY & TERMS
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4A'S
American Association of Advertising Agencies, often abbreviated as 4A's, seeks to promote and advance the advertising and marketing industry. 4A’s provides community, advocacy and training to its 700-plus member agencies.
5G
5G is the fifth generation of ...
Short Form Video: The Next Big Shift in Content Creation and Consumption
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The Past Is Prologue
For years, the paradigm for video content revolved around the big screen and feature-length films, and then came the golden age of ...
