In Cuban households, croquetas are more than food. They’re comfort, heritage, and the heart of every family gathering.
We realized: Santa didn’t need another plate of cookies.
He needed something better. Something more delicious. Something more Miami.
By flipping a familiar Christmas tradition into a cultural wink, we could make Vicky Bakery the most talked-about holiday brand in the region.
We brought Croquetas for Santa to life across every touchpoint in partnership with Coca-Cola, creating a campaign that centered cultural pride and connection during the holidays.
Key elements:
Croquetas for Santa became more than a campaign.
The campaign drove 300%+ increase in croqueta sales over just 30 days. This included in-store purchases, delivery app orders, and nationwide shipping.
Video views and completion rates exceeded platform benchmarks. Engagement surged across Stories, Reels, and carousel posts.
Dozens of families shared their own croqueta-for-Santa setups, tagged Vicky, and joined the movement.
The campaign solidified Vicky Bakery as a brand that celebrates culture with creativity, joy, and originality.
A campaign rooted in tradition.
A brand energized by bold, timely storytelling.
A partnership with Coke that brought cultural relevance to the holiday table.
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It honored tradition while making space for something new.
