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CAMPAIGN

Opko Health

OVERVIEW

OPKO Health launched a revolutionary diagnostics test that helps determine, through a simple blood test, if a man could have aggressive prostate cancer. This blood test helped thousands of men avoid an unnecessary prostate biopsy.

““The idea of a man, in his head, playing a game of pros and cons resonated with us, we knew that this wasn’t an open conversation most men were willing to have with anyone.” said Partner, Benjamin Linero

OUR IDEA

What’s the big deal about a prostate biopsy?

Well, let’s just say it’s no walk in the park, leaving a patient to procrastinate and avoid the issue altogether only delaying the outcome of a severe health issue.

Thus, “Reflections” was produced. A man, having a conversation with himself and becoming aware of this possible alternative, 4Kscore.

Client:

OPKO HEALTH

Website: