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From Dental to Lifestyle

Scroll Down Smilewear created the first-ever wearable veneer. It was smart, stylish, and totally new. But with innovation comes education. How do you get a younger generation to see dental care as easy, expressive, and worth investing in? That’s where we … Continue reading →

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Picture of mgupta@mind-roots.com

From Dental to Lifestyle

Scroll Down Smilewear created the first-ever wearable veneer. It was smart, stylish, and totally new. But with innovation comes education. How do you get a younger generation to see dental care as easy, expressive, and worth investing in? That’s where we … Continue reading →

Read More

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Cinematic Roots

Scroll Down For decades, Excel AG helped growers get more from their fields. But the brand itself? It wasn’t growing. Until we came in and asked: What if you stopped leading with the product and started leading with the people … Continue reading →

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Munyon’s Paw Paw

Scroll Down A historic elixir with a cult following. But the brand? It was stuck in the past. Munyon’s Paw Paw had legacy, mystery, and flavor. What it needed was a look and feel that made it relevant again. The Problem … Continue reading →

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For the Girl

Scroll Down She’s ambitious, intuitive, sharp as hell and until now, no luxury brand was reallytalking to her. So we built one that could. The Results Val Genné was already making beautiful bags. But their message? It wasn’t owning space in … Continue reading →

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Visual Identity

Scroll Down Brand Positioning Cinergy needed more than a new look. They needed a brand that felt like the spaces they build.So we gave them just that. The Root of All – Frequency Cinergy doesn’t build spaces. They build resonance.At … Continue reading →

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Patty Restrepo
Vicky Bakery, Miami’s beloved original family-owned Cuban bakery, and the real Havana Club, forced from home and aged in exile, but forever Cuban, have come together to create something magical and unique for South Florida this holiday season – the Vicky Bakery Havana Club Rum Cake.

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