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The healthcare industry runs on endless streams of data, from patient records to insurance claims. With so many moving parts, billing errors are almost inevitable and they cost providers and insurers billions of dollars every year. Traditional auditing tools only catch part of the problem, leaving gaps that frustrate patients, overwhelm staff, and drain resources.
360 Health Systems set out to change that. With their proprietary technology, P.O.R.A. (Predictive Operational Risk Assessment), they created a way to detect errors in real time, prevent costly mistakes, and bring clarity to a process that has long been messy and inefficient.

But there was a gap.

While their product was powerful,
their brand did not match its potential.

The company needed a clear, professional identity and digital presence that could communicate trust, precision, and innovation to decision-makers in an industry that is cautious and skeptical of change.

The Challenge

Healthcare payers believed they already had sufficient oversight tools in place, making them skeptical of new solutions. 360 Health Systems had to:
  • Overcome industry skepticism by presenting themselves as essential, not redundant.
  • Build a professional, trustworthy brand identity that spoke directly to decision-makers.
  • Create a digital presence that simplified complex information and made their value clear.
  • Establish credibility in a crowded space where many vendors overpromised and underdelivered.

The Insight

In healthcare,

credibility is everything

 Payers and providers are inundated with tools, vendors, and claims of cost savings. To win their trust, 360 Health Systems needed more than a product pitch, they needed a brand that looked and felt as innovative, reliable, and sophisticated as their technology.
THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION - THE SOLUTION -

The Solution

Benamor Galvez partnered with 360 Health Systems to reimagine the brand from the ground up:
Website Development
Built a streamlined, modern site that explained the technology, educated decision-makers, and drove leads through clear calls-to-action.n
Launch Strategy
Positioned 360 Health Systems as a disruptive but trusted partner, aligning visuals and messaging with the expectations of payers, TPAs, and employers.
Branding
Developed a complete visual identity system with modern typography, color palette, and design language to reflect professionalism and innovation.
Messaging Strategy
Created a clear, confident voice focused on education and authority, emphasizing how P.O.R.A. works seamlessly with existing oversight systems.

The Results

Delivered a cohesive rebrand that elevated 360 Health Systems’ credibility in the healthcare oversight space.

Launched a high-performing website that simplified a complex product and drove engagement from key audiences.

Built a strong foundation for ongoing marketing, ensuring the brand can scale and compete in an evolving, high-stakes industry.

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