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Brand Positioning

Cinergy needed more than a new look.
They needed a brand that felt like the spaces they build.
So we gave them just that.

The Root of All - Frequency

Cinergy doesn’t build spaces.
They build resonance.
At the core of the brand is 432 Hz
a frequency known for calming and centering.
It became the foundation for everything we designed.

Click play to listen to the music.

Visual Identity - The Mark

That emblem? It’s more than a logo.
It’s a visual translation of 432 Hz.
Its circular form reflects Cinergy’s full-circle philosophy: symmetry, harmony, and sensory flow.
A mark designed to feel as intentional as the acoustics in their rooms.

Visual Identity - The Palette

We built a palette that sounds like silence. Greens, clays and slates drawn from natural materials.
Anchored by the hero color, Midnight Slate — HEX #1D3335.

Visual Identity - The Mark

Strong, structured, minimal.
The Cinergy type system
carries weight without noise.

Brand in Application

From signage to showrooms
We made sure the new identity had presence.
Cohesive, clear and unmistakably Cinergy.

“The Science of Sound,
The Art of Space.”

That’s what we brought to life.