Cinematic Roots

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For decades, Excel AG helped growers get more from their fields.

But the brand itself?

It wasn’t growing.

Until we came in and asked:

What if you stopped leading with the product and started leading with the people and the science behind it?

The Problem

Excel AG had world-class products—biostimulants, crop protection, and nutrition solutions.

But its brand presence didn’t reflect its global scale or scientific depth. They needed to communicate their innovation and sustainability story across continents, markets, and cultures.

The Insight

In agri-tech, buyers want more than performance—they want partnership and purpose. 
Whether it’s a grower in Latin America or a distributor in Asia, they’re looking for a brand that’s reliable, relevant, and future-focused.

The story wasn’t just about what Excel AG made. It was about why—and who it was made for.

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The Solution

We brought Excel AG’s story to life through strategy and cinematic storytelling.

Enter: The Brand Film

A flagship corporate video that introduces Excel AG’s full chain of innovation—from lab to field.  It opens with sweeping agri landscapes and transitions into the hands and minds behind the science.

Polished, versatile, and emotionally resonant,
it now anchors Excel AG’s global brand presence.

Excel AG now has a story that travels—with clarity, confidence, and purpose. From the Midwest to Latin America, Asia to investor boardrooms— 

The brand is speaking with one voice, backed by strategy and cinematic quality.

This wasn’t just a video.

It was a global brand asset built to inspire trust, open doors, and scale impact.