For decades, Excel AG helped growers get more from their fields.
But the brand itself?
It wasn’t growing.
Until we came in and asked:
What if you stopped leading with the product
and started leading with the people and the science behind it?
The Problem
Excel AG had world-class products—biostimulants, crop protection, and nutrition solutions.
But its brand presence didn’t reflect its global scale or scientific depth. They needed to communicate their innovation and sustainability story across continents, markets, and cultures.
The messaging was fragmented.
The visuals lacked cohesion.
And their brand identity wasn’t keeping pace with their growth.
The Insight
In agri-tech, buyers want more than performance—they want partnership and purpose. Whether it’s a grower in Latin America or a distributor in Asia, they’re looking for a brand that’s reliable, relevant, and future-focused.
The story wasn’t just about what Excel AG made. It was about why—and who it was made for.
The Solution
We brought Excel AG’s story to life through
strategy and cinematic storytelling.
Conducted brand and competitor analysis.
Built a global messaging framework rooted in science and sustainability.
Scripted and produced a corporate video across farms, R&D labs, and executive interviews.
Captured macro plant footage, drone shots, lab processes, and field expertise.
Delivered bilingual voice-over and subtitles for global accessibility.
Designed the video for use at trade shows, investor meetings, and digital platforms.
Enter: The Brand Film
A flagship corporate video that introduces Excel AG’s full chain of innovation—from lab to field. It opens with sweeping agri landscapes and transitions into the hands and minds behind the science.
Polished, versatile, and emotionally resonant, it now anchors Excel AG’s global brand presence.
Excel AG now has a story that travels—with clarity, confidence, and purpose. From the Midwest to Latin America, Asia to investor boardrooms—
The brand is speaking with one voice, backed by strategy and cinematic quality.
This wasn’t just a video.
It was a global brand asset built to
inspire trust, open doors, and scale impact.
