Create buzz that felt earned, not gimmicky.
Honor both brands without overshadowing either.
Drive real community excitement and in-store demand during a short availability window.
Miami doesn’t rally behind products. It rallies behind stories and culture.
We built a launch strategy that blended cultural storytelling, visual nostalgia, media visibility, and influencer-driven momentum.
We led the pre-launch and launch content across Instagram, creating anticipation with vintage Miami inspired visuals that merged both brands’ signature colors and personalities.
The content was confident, playful, and product-forward, positioning Croqueta Poppers as a must-try snack with a big personality.
To amplify reach and credibility, we curated and distributed PR boxes to top Florida-based foodie creators. Each box included five Croqueta Poppers, a full-sized bottle of Flanigans signature BBQ sauce, and a limited-edition Vicky Bakery x Flanigans t-shirt.
Creators including Mr Eats 305, Karen Comas, Betty Pastelitos, Alexandra Martin, and Nick Pena from The Foode shared unboxing videos and first reactions, driving organic hype and social proof ahead of and during launch week.
The collaboration extended beyond social. Vicky Bakery CEOs Amy and Pedro Cao appeared on major news outlets including Fox and NBC to discuss the launch. Croqueta Poppers were also featured in articles by CBS and QSR, positioning the collaboration as a standout moment in the Miami food scene.
During the launch period, Vicky Bakery’s Instagram saw a surge in momentum:
Total engagement increased 580 percent
Mentions increased 206 percent
Total views increased 327 percent
1k+ follower increase in less than 30 days
Additional collaboration teaser and announcement posts created alongside Flanigans also performed strongly, generating over 68,000 and 61,000 reach respectively and reinforcing sustained excitement leading into launch day.
When cultural credibility leads the strategy, the community follows.
Croqueta Poppers proved that a limited-time product can create lasting impact when it is rooted in authenticity, visual storytelling, and genuine local pride.