Campaign

AMERICAN STALLION

FUZZY'S VODKA

OVERVIEW

In the wake of Russia’s invasion of Ukraine, support for democracy has sparked a swift response in the U.S., with businesses and governments pulling Russian vodka from shelves. Bars discard it publicly, and retailers return it to distributors. But distancing from longtime cultural favorites—like a go-to Happy Hour drink—isn’t easy. Ironically, what began as a novelty has now rivaled classic bar staples in popularity.

OUR IDEA

Rebrand the Moscow Mule, emphasizing sanctioning Russian vodka and replacing it with American sourced, American distilled, and American bottled vodka.

Fuzzy's Vodka proudly uses American farmed potatoes from the mid-west and is distilled and bottled in Indiana, home of famed golfer Fuzzy Zoeller. We stand proud in supporting our democratic allies. Therefore, a portion of our proceeds will go to helping support democracy.

From the Fairway to the Bar:
Why We’re Backing the American Stallion

I’ve played golf all over the world and can tell you that there’s no better place in the world than America. As American’s we need to stand by and support democracy throughout the world.

The Moscow Mule has been suspended indefinitely. So, we introduce the American Stallion. Same ingredients, Fuzzy Vodka, American Made. Support Democracy! Do your part and ask for an American Stallion!