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Our Digital Journey

From Papi Steak to Komodo,

Every Groot site
starts with us

For 13 years, we’ve built the online experiences behind Miami’s most influential hospitality group.

The Challange

Groot Hospitality needed more than functional websites.

They needed digital destinations that matched the aesthetic, energy, and excellence of their world-renowned experiences.

Design had to feel luxurious, not templated
UX had to mirror the sophistication of their venues
Performance had to scale with their growing portfolio
Brand presence had to stay cohesive, even across diverse properties.

The Insight

In hospitality, your website is your first impression.
Whether it’s a reservation, a table inquiry, or an event booking, guests expect the online experience to feel like the venue itself.

For Groot, that meant sleek design, intuitive navigation, and digital storytelling that echoed their real-world brand.

Every click had to carry the same weight as every cocktail, every detail as considered as the interiors.

The Solution

We became Groot’s digital partner;

building, maintaining, and evolving their digital presence over more than a decade.

Created custom websites for each of Groot’s properties.

Maintained a consistent design language across brands.

Optimized performance and UX to support both form and function

Developed scalable systems for backend content and SEO

THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID -

The Impact

Thirteen years later, our partnership with Groot Hospitality continues.
Every new project is an opportunity to raise the bar again.

A unified digital ecosystem for one of Miami’s most influential brands

A proven track record of high-performing hospitality websites

A lasting creative and technical partnership grounded in trust