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A historic elixir with a cult following.

But the brand? It was stuck in the past.

Munyon’s Paw Paw had legacy, mystery, and flavor.
What it needed was a look and feel that made it relevant again.

The Problem

The product lived in the hands of insiders and loyalists, but the brand lacked modern relevance.
They needed:

A refreshed visual identity that honored the past.

Elevated content for today’s cocktail and wellness culture.

A clearer story to reach a younger, style-savvy consumer.

Imagery that belonged on the bar cart and the feed.

mysterious and magnetic - mysterious and magnetic - mysterious and magnetic - mysterious and magnetic - mysterious and magnetic -

The Insight

Heritage can be an asset, but only if it’s packaged right.
People are drawn to what feels rare, timeless, and intriguing — as long as it’s presented in a way that feels current.
To win over new fans, Munyon’s had to feel like a discovery, not a relic. That meant moving from dusty and dated to mysterious and magnetic.

The Solution

We gave Munyon’s a modern refresh through high-production visuals and a sharper narrative.
We:

We designed content that could live everywhere from the website to bartender reels.

The creative system included:

The Results

Munyon’s Paw Paw now has a visual presence as bold as the product itself.
A full creative library built for social, digital, and retail.
Brand imagery that blends vintage mystique with modern polish.
Cocktail footage that elevates the elixir’s versatility and vibe.

The product has always had character.

 Now, the brand does too.