Unlike traditional exams, which can be painful and uncertain, 4K Score measures PSA levels and helps determine when a biopsy is truly necessary.
Prostate health is a sensitive topic. Men often avoid or delay conversations about testing, leaving a gap in awareness and understanding. For 4K Score, the challenge was twofold:
When it comes to prostate health, many men internalize their fears and worries rather than discussing them openly. The decision to get tested often happens in quiet, solitary moments; standing in front of the mirror, questioning their next step. By capturing this emotional reality, 4K Score’s story could resonate more deeply than a clinical explanation ever could
We’ve executed multiple event campaigns across the year, but April offers a look at what an average month can deliver when strategy, creative, and media work together.