Mother's Day

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Here’s the Media Strategy That Made It Happen.

$1.73M
in Mother’s Day Sales

The Challange

The Pressure of Mother’s Day
South Florals needed a media strategy that could:
Compete with national brands during peak demand

Motivate early purchasing behavior to stabilize operations

Maintain visibility and conversion as urgency builds.

The Goal: capture attention, build momentum, and finish strong.

THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID - THIS IS WHAT WE DID -

Phase 1: Incentivized Pre-Orders

To jumpstart April sales and smooth out backend operations, South Florals launched a pre-order campaign offering:

Exclusive benefits for early buyers
A head start on premium floral selections
Delivery scheduling flexibility that rewarded early planning

Phase 2: Emotional Retargeting

To convert mid-funnel audiences who hadn’t yet purchased, the team activated emotionally resonant retargeting focused on:

Celebrating the significance of mothers
Reinforcing meaningful gestures through thoughtful messaging
Reminding users of the occasion’s importance at just the right moment

Phase 3: Tactical Google Ads Push

As the holiday neared, South Florals ramped up urgency with a high-intent paid media push:

Enhanced Google Ads with sitelinks to top categories
Short-term promotions to drive immediate action
Priority bidding on keywords likely to convert late shoppers

RESULTS AND METRICS

Sales
Increase

Achieved a 30% increase in sales compared to the previous year.

Brand
Engagement

Encouraged social media interaction with targeted social media campaigns targeting attendees to MMW festivals.

Customer
Feedback

Positive feedback from customers, highlighting the appeal and relevance of the campaign.

What That Means

This wasn’t a bigger ad budget. It was smarter media. By aligning strategy with shopper behavior, South Florals not only outpaced last year, they redefined what a seasonal campaign can deliver.