Case Study

DRIVING SUCCESS FOR SOUTH FLORALS MOTHER’S DAY CAMPAIGN

Enhanced Brand Presence and Boosted Sales

Mother’s Day is a time to celebrate and honor mothers. For South Florals, it’s also a critical sales period. BNMR GLVZ partnered with South Florals to execute a successful Mother’s Day campaign that significantly boosted brand presence and sales. This case study details our strategic approach, execution, and the impressive results achieved.

OBJECTIVES

Increase brand awareness for
South Florals.

Boost sales during the
Mother’s Day season.

Engage and attract new
customers.

STRATEGY

Research and Insights

Analyzed market trends and consumer behavior to tailor the campaign.

Creative Development

Designed engaging visuals and messaging that resonated with the target audience.

Multi-Channel Approach

Utilized social media, email marketing, and in-store promotions to reach a wider audience.

EXECUTION HIGHLIGHTS

1.

Special Promotions

Offered exclusive Mother’s Day discounts and bundles.

2.

Partnerships

Collaborated with local influencers to expand reach.

3.

Engaging Content

Created heartwarming content celebrating motherhood, which was widely shared on social media.

4.

Bloom into Happiness with Mom Campaign

Sent out a street team to distribute flowers to moms across various locations in Miami, spreading joy and creating memorable interactions with the community. This initiative generated substantial social media buzz and enhanced brand visibility.

RESULTS AND METRICS

Sales
Increase

Achieved a 30% increase in sales compared to the previous year.

Brand
Engagement

Encouraged social media interaction with targeted social media campaigns targeting attendees to MMW festivals.

Customer
Feedback

Positive feedback from customers, highlighting the appeal and relevance of the campaign.

CONCLUSION

The success of the South Florals Mother’s Day campaign showcases BNMR GLVZ’s ability to deliver high-impact holiday campaigns. Our strategic approach, coupled with creative execution, drove significant results and provided valuable insights for future projects.