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Case Study
DRIVING SUCCESS AND THINKING BIG FOR SOUTH FLORALS MOTHER’S DAY CAMPAIGN
How BNMR GLVZ Enhanced Brand Presence
and Boosted Sales for South Florals
INTRODUCTION
Mother’s Day is a time to celebrate and honor mothers. For South Florals, it’s also a critical sales period. BNMR GLVZ partnered with South Florals to execute a successful Mother’s Day campaign that significantly boosted brand presence and sales. This case study details our strategic approach, execution, and the impressive results achieved.
CAMPAIGN OBJECTIVES
Increase brand awareness for
South Florals.
Boost sales during the
Mother’s Day season.
Engage and attract new
customers.
STRATEGY AND PLANNING
Research and Insights
Analyzed market trends and consumer behavior to tailor the campaign.
Creative Development
Designed engaging visuals and messaging that resonated with the target audience.
Multi-Channel Approach
Utilized social media, email marketing, and in-store promotions to reach a wider audience.
EXECUTION HIGHLIGHTS
Special Promotions
Offered exclusive Mother’s Day discounts and bundles.
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Partnerships
Collaborated with local influencers to expand reach.
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Engaging Content
Created heartwarming content celebrating motherhood, which was widely shared on social media.
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Bloom into Happiness with Mom Campaign
Sent out a street team to distribute flowers to moms across various locations in Miami, spreading joy and creating memorable interactions with the community. This initiative generated substantial social media buzz and enhanced brand visibility.
RESULTS AND METRICS
Sales
Increase
Achieved a 30% increase in sales compared to the previous year..
Brand
Engagement
Encouraged social media interaction with targeted social media campaigns targeting attendees to MMW festivals.
Customer
Feedback
Positive feedback from customers, highlighting the appeal and relevance of the campaign.
CLIENT TESTIMONIALS
We were thrilled with the results of our Mother’s Day campaign. BNMR GLVZ’s strategic approach and creative execution made all the difference.
— Maria Lopez, Marketing Director, South Florals 
We were thrilled with the results of our Mother’s Day campaign. BNMR GLVZ’s strategic approach and creative execution made all the difference.
— Maria Lopez, Marketing Director, South Florals
CONCLUSION
The success of the South Florals Mother’s Day campaign showcases BNMR GLVZ’s ability to deliver high-impact holiday campaigns. Our strategic approach, coupled with creative execution, drove significant results and provided valuable insights for future projects.