Campaign

tua LEIS - Game day

SOUTH FLORALS

OVERVIEW

South Florals has partnered with The Tua Foundation—founded by Miami Dolphins quarterback Tua Tagovailoa—to support youth, health, and wellness initiatives. As part of the collaboration, South Florals is launching the TUA Leis, available in fresh or silk flowers in Dolphins-inspired orange and blue. Proceeds will benefit the foundation, with leis available at South Florals locations across South Florida and for nationwide pre-order at www.southflorals.com/tua.

OUR IDEA

Every weekend, millions of fans suit up in their team colors to celebrate Game Day. The TUA Lei is now part of that ritual—a bold, vibrant way to show love for Tua and the Dolphins, while supporting a cause that matters. Because when it’s Game Day, you don’t just wear your heart on your sleeve—you wear it around your neck.

South Florals and The Tua Foundation are aiming to build on Tua’s tradition of using floral leis before and after football games and at media appearances to create a new tradition amongst Dolphin fans.

"A New Game Day Tradition”
In Their Own Words

The Tua Foundation is excited to team with up South Florals
Tua Tagovailoa.Miami Dolphins Quarterback
Its Game day! If you love tua and the Miami dolphins, Tua Leis became a new part of your game day ritual.
Tua Tagovailoa.Miami Dolphins Quarterback

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