Val Genné

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She’s ambitious,

intuitive,

sharp as hell

and until now,

no luxury brand

was really

talking to her.

So we built one that could.

The Results

Val Genné was already making beautiful bags. But their message? It wasn’t owning space in culture. 

They needed to stop whispering to everyone and start speaking directly to her.

Our Mission

Define the Val Genné woman.

Build a world around her.

Make sure every purse carried a point of view.

The Insight

This girl doesn’t want another logo. She wants something that reflects her duality.

Strong

but

soft.

Playful

but

powerful.

She’s not buying just a bag. She’s buying a mirror.
Luxury isn’t status anymore. It’s self-definition.

PHOENIX - PHOENIX - PHOENIX - PHOENIX - PHOENIX -

The Solution

We gave Val Genné a new muse: Phoenix.
A persona built around resilience, curiosity, and power.

Then we went to work:

Refined tone, voice, and color story.

Developed campaign identity: For the Girl Who...

Created assets that felt unapologetically Gen Z and editorial.

Designed a digital experience that felt like scrolling through a secret diary—hers.

Enter: For The Girl

For the girl who runs meetings in sneakers.

For the girl who leaves parties early, but never unnoticed.

For the girl who journals, jokes, and gets stuff done.

Every bag named for her.

Every post written to her.

Every vibe built around her.

The Solution

Higher engagement across Instagram
with community-first content.

Boosted time on site
from mobile-first storytelling.

Positive feedback from micro-influencers
and emerging stylists.

The Phoenix persona became a tool
for internal product and content teams.

More Cases

So we built one that could.

The Results

Our Mission

The Insight

Strong

soft.

Playful

powerful.

The Solution

Enter: For The Girl

The Solution

More Cases

Call us +1 (786) 770- 0010