Campaign
This holiday season, Vicky Bakery reimagines one of the most beloved traditions of all time—leaving cookies out for Santa Claus. But instead of the usual sweets, we’re offering something savory and unmistakably Cuban: our famous croquetas. With this playful twist, we invite families to celebrate the holidays in a way that blends tradition with cultural pride.
By swapping sugar for sabor, we’ve created a new holiday ritual that feels both familiar and refreshingly different. It’s a nod to our heritage and a delicious surprise for Santa, who deserves the very best after a long night of gift-giving.
With quality baked into every bite, Vicky Bakery continues to honor the flavors and memories that bring families together—now with a croqueta on every holiday plate, and even next to the Christmas tree.
Brand platform that reframed what they sell (hint: not just steel).
Assets across photo, video, web, email, SEO, and social.
Messaging that actually matters to supply-chain and logistics pros.
A campaign that works as hard as the containers do.
