A Culture Collab

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What if two iconic brands turned a holiday staple
into a moment of connection?

We did and turned tradition into something
surprisingly meaningful.

The Challange

Vicky Bakery wanted to build momentum and excitement around the holidays. The goal was to launch a product that felt both familiar and fresh.
  • Needed a new offering tied to tradition.
  • Wanted to generate attention across South Florida.
  • Sought to connect with existing customers and new audiences.

The Insight

Rum cake is a South Florida holiday tradition.
By combining Vicky Bakery’s legacy recipe with Havana Club’s original Cuban rum, the campaign could resonate across generations.

A dessert on the surface.
A cultural celebration at its core.

The Solution

We produced a modern brand shoot to promote the collaboration.

  • Captured content showing the cake in a festive and elevated setting.
  • Highlighted the product’s cultural and historical significance.
  • Created visual assets for web, press, and in-store promotion.
  • Developed content that honored tradition while feeling new.

The Results

The Vicky Bakery Havana Club Rum Cake was released as a limited-edition product for the holiday season

It blended the original rum cake recipe used by the brand’s founders in the 1950s

Arechabala family’s Havana Club recipe from the 1930s.
The campaign was rooted in family, memory, and legacys

The Campaign

In Their Own Words