VICKY BAKERY x FLANIGAN'S
Two Miami icons. One menu item. Thirty days to make it matter.
Client
Vicky Bakery × Flanigan's
Scope
Campaign Strategy, Cultural Storytelling, Influencer Activation, Media Relations, Strategy · Creative
Vertical
QSR · Food & Beverage
Year
2026
02
The problem
Vicky Bakery partnered with Flanigan’s to launch Croqueta Poppers, a new menu item available for just 30 days across all locations. A limited-time product in a market that moves fast and forgets faster.
The window was narrow. The product had to land with enough momentum to cut through Miami’s crowded food scene and create real cultural traction, not just a social media blip.
THE CAMPAIGN HAD TO —
01
Generate sustained buzz across a 30-day window, not just a launch spike
02
Position two legacy brands as culturally relevant, not just nostalgic
03
Drive foot traffic and engagement across all Flanigan’s locations
02 · THE INSIGHT
Miami doesn't rally behind products.
It rallies behind culture
We recognized that Croqueta Poppers wasn’t just a menu item — it was a collision of two brands that South Florida grew up on. The strategy couldn’t be product-first. It had to be story-first: visual nostalgia, local pride, and the kind of cultural credibility that makes Miami pay attention.
BRAND PLATFORM
Two Miami icons. Better together.
03
The solution
BG built a launch strategy that blended cultural storytelling, visual nostalgia, media visibility, and influencer-driven momentum.
01
Cultural narrative positioning the collab as a Miami moment, not a product launch
02
Influencer activation with creators rooted in local food culture
03
Media strategy placing Vicky Bakery CEOs Amy and Pedro Cao on Fox, NBC, CBS, and QSR
04
Teaser and announcement content generating 68K+ and 61K+ reach respectively before launch day
05
Visual storytelling designed to trigger local pride and shareability
04
Launch direction
30 days. Every touchpoint counted.
Croqueta Poppers launched with a 30-day activation built for sustained momentum, not a single-day spike.
01
Coordinated social rollout across Vicky Bakery and Flanigan’s channels
02
Major news appearances reinforcing the collaboration as a cultural event
03
Influencer and earned media layered across the full 30-day window
05
The outcome
A limited-time product became a lasting moment in Miami’s food culture.
01
580% total engagement increase during launch period
02
+327% total views increase across Vicky Bakery’s Instagram
03
+206% increase in brand mentions
04
+1,000 new followers in under 30 days
05
Featured in CBS, Fox, NBC, and QSR as a standout Miami food moment
When cultural credibility leads the strategy, the community follows.