GEKKO
Redesign the Digital Experience for Brickell's boldest Restaurant
Client
Gekko
Scope
SEO, Web Design
Vertical
Hospitality · Restaurant
Year
2023
Gekko
02
The problem
Gekko had already established itself as a fixture in Brickell’s nightlife and dining scene. But its digital presence wasn’t keeping up with the energy of the room.
The existing website didn’t reflect the brand’s moody, VIP-ready identity — and in luxury dining, guests check menus on mobile, book from Instagram, and search you before they ever step in.
THE DIGITAL EXPERIENCE HAD TO —
01
Match the dark, cinematic energy guests experience in person
02
Capture high-intent luxury dining and nightlife searches
03
Convert discovery into reservations with zero friction
02 · THE INSIGHT
In luxury dining, the reservation starts on a screen, not at the door.
Gekko’s reputation was already built. But the digital experience was falling short of the physical one. We saw an opportunity to close that gap — redesigning every screen to feel as intentional as every plate that hits the table.
BRAND PLATFORM
No one Googles a reservation at a restaurant they’ve never heard of.
03
The solution
We redesigned Gekko’s full digital presence to match the caliber of the brand.
01
Responsive, cinematic web platform with intuitive UX and frictionless booking
02
SEO architecture built to capture high-intent dining, nightlife, and luxury queries
03
Digital branding that carried the dark, sultry aesthetic across every screen
04
Discovery strategies engineered to sustain visibility and drive reservations
04
Launch direction
Same brand. New standard.
The redesigned digital experience rolled out as a seamless upgrade, no disruption, just elevation.
01
Website and booking flow relaunched with a cinematic, mobile-first experience
02
Search visibility optimized for Brickell dining, Miami nightlife, and celebrity chef queries
03
Digital storytelling aligned to the brand’s evolving visual identity
05
The outcome
Gekko’s digital presence now hits as hard as the restaurant itself.
01
Every interaction designed to reflect the brand’s dark, sultry, VIP-ready energy
02
High-intent searches captured from week one
03
Digital and physical experience indistinguishable in quality
The room was already iconic. Now the screen is too.