PETLAND

How do you take a strong in-store experience and expand it into a brand families actively want to engage with all year long?

Client

Petland Pembroke Pines

Scope

Retail & E-commerce

Vertical

Retail · Pets · Local Family Marketing

Year

2025

02

The problem

Petland’s in-store experience was strong, but its reach outside the storefront was limited.

To grow, the brand needed to feel bigger than a place people visited only when they needed something. It needed to become part of the local family routine.

The gaps were clear across messaging, content, media, and customer journey.

THE BRAND HAD TO —

01

Create more consistent messaging, voice, and communication pillars

02

Build a stronger, more intentional social presence

03

Turn events into repeatable brand moments instead of isolated one-offs

04

Improve paid media performance for local action

05

Connect platforms into a clearer consumer journey

02 · THE INSIGHT

Families are not just buying a pet. They are buying confidence, care, and connection.

Parents wanted more than a transaction. They wanted reassurance that they were making the right choice for their family and their lifestyle.

That meant Petland needed to show up as more than a pet store. It needed to feel like a trusted, elevated experience built around education, transparency, and memory-making.

BRAND PLATFORM

Turn every season into a reason to visit.

03

The solution

We built a full-service local strategy designed to make Petland a year-round family destination.

01

Developed a unified social voice centered on education, transparency, and trust

02

Planned and promoted in-store events around seasonal moments to create recurring reasons to visit

03

Launched paid media targeted to nearby parents and families with action-driven messaging

04

Created content that highlighted healthy pet care, expert staff, and happy family experiences

05

Built a year-round cadence that turned holidays and seasonal touchpoints into sustained brand momentum

04

Launch direction

Make the brand feel present before the customer ever walks in.

The rollout focused on creating consistency across every touchpoint while using events as the emotional engine of the brand.

01

Used social and paid media to build anticipation around each seasonal activation

02

Connected content, events, and messaging into a more unified local experience

03

Positioned Petland as an active, visible, trusted part of the community

05

The outcome

The strategy helped Petland expand from a strong retail presence into a more connected community brand.

01

Increased net revenue by 16 percent in April 2025

02

Generated 2.3 million Instagram views

03

Added 1,029 new Instagram followers and 132 new TikTok followers

04

Reached 84K Instagram engagements, up 1,495 percent

05

Delivered 627K Meta impressions and 204K Meta engagements

Petland Pembroke Pines is no longer just a store. It is a brand that shows up with purpose and gives families a reason to come back.