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CREATIVE INTELLIGENCE FIRM · EST. 2009 · MAGNET GLOBAL

01

BG Applied AI

Not Just Tools and Agents.
An AI Operating System.

We design, build and run a system that knows your business, does the routine work, and gives you time back to decide. It runs on the systems you already have.

A woman in a beige blazer and a man in a navy shirt work together at a laptop on a white table, with a teal, purple and magenta wave graphic on a wall screen behind them

We start with your business. Not the technology.

01 Anatomy of the system

Four layers above the technology
you already own.

What it knows, what it sees, what it does, and what it hands back. Select a layer, or step up from the bottom.

02 The four layers, in depth

Start at the bottom. That layer is the one you already own.

Each layer answers a question. The example follows a law firm through all four.

Layer 01 · Semantic layer

It knows the business.

How you work · Your rules · Who does what
What it is

A shared playbook of how the business works, written so the system can follow it.

How we build it

We start with the first three to five decisions. Data stays where it is.

For example · Law firm · Matter · Commercial lease dispute

How the firm opens a matter, who handles what, how attorneys write, and what is checked before anything leaves the building.

Layer 02 · Analytics & models

It sees the numbers.

Payments · Forecasts · Exact calculations
What it is

Live numbers in one place, used to check a decision. Forecasts and calculations are exact, not guessed.

How we build it

Where a wrong number would cost you, the system calculates. It does not invent the figure.

For example · Law firm · Matter · Commercial lease dispute

Deadlines, hours against budget, and exposure per matter. Counted exactly, because a wrong number costs a client.

Layer 03 · Agents

Work runs itself.

Automation · Drafts · Approval
What it is

Agents take the routine work, each with a written limit on what it may do alone.

How we build it

We decide in advance what waits for a person. The cheapest model is not the cheapest mistake.

For example · Law firm · Matter · Commercial lease dispute

One agent runs the conflict check. One drafts the motion. One tracks deadlines. Filing with the court stays with a person.

Layer 04 · Experience layer

It briefs you.

Morning brief · Approve or edit · In your tools
What it is

A brief of what moved and what needs your approval, inside the tools you already use. Not a dashboard of yesterday.

How we build it

We design this last. You approve decisions here. You do not assemble them here.

For example · Law firm · Matter · Commercial lease dispute

7:00 brief for the partner: new discovery in, motion due Thursday, hearing date confirmed. One item waiting for approval: the draft.

Foundation · Existing technology

What you already run.

Practice · Documents · Billing · Calendar · Email · Court portals

The systems you already pay for stay in place. We connect to them. We do not replace them. Your data is not used to train anyone else’s model.

03 Three principles

What we hold to on every build.

01

Own the context. Rent the model.

How your business works is the asset no vendor sells. It stays yours, and can move if you change tools. The model underneath can change every quarter.

02

One system, not twelve.

A tool for each task cannot see the whole business. We build one system that every team can use. McKinsey’s ceiling is one to three systems per company. Ours is one.

03

Intelligence that compounds.

Every decision the system records makes the next one sharper. The second area is built on the first. A later competitor using the same models cannot close that lead.

04 How we work

From the first decision to a working system.

Every engagement starts with the assessment. Two to three weeks. No templates.

012–3 weeks

Assess

We find the three to five decisions that most affect growth, margin or risk. You get a ranked plan for the first one, with the economics.

023–4 weeks

Architect

We write down how that first area works: the rules, who decides, and the knowledge sitting in spreadsheets and in people’s heads.

03First value in about 12 weeks

Build

We build it on the systems you already run. Data stays where it is. We measure results, not activity.

04Ongoing

Operate

We run it with you. New areas reuse what is already built. As the system earns trust, you spend less time in standing reviews and more time on decisions.

05 Reported results

What early deployments report.

10×
Faster planning cycles, up to
~12
Weeks to first value in an initial domain
50%
Less time to ROI as the system extends to new domains
90%
Shorter work-stream cycle times, up to

06

Platforms

Technology that works with your business.

Your business already runs on systems you’ve invested in. We make them work better together.

From SAP and Salesforce to Shopify, Klaviyo and the tools you use to produce campaigns, we connect what you already run. Modern, older or custom-built, we find the best way to join them.

What you can build

Two colleagues study a connected systems diagram on a large wall screen above a table with laptops

Enterprise AI & workflow automation

Finance, sales, inventory and internal systems, connected so work can run across them.

A woman at a white desk reviews customer and sales dashboards on a laptop and tablet

Intelligent commerce & customer experience

Customer data, communications and retention, connected so you can act in one place.

Two people review product photography of a white sneaker on a studio monitor, with the shoe on a lit backdrop behind them

AI creative production

Product photography, campaign assets and localized video, produced to your brand rules.

Platforms we work inside

AI models & intelligence

OpenAIAnthropicGoogle GeminiMicrosoft CopilotAWS Bedrock

AI creative & production

ComfyUIAdobe FireflyRunwayHiggsfieldElevenLabs

Enterprise & business systems

SAPSalesforceOracle NetSuiteMicrosoft Dynamics 365ServiceNowHubSpotQuickBooksShopify

Automation & collaboration

Microsoft 365Google WorkspaceSlackMicrosoft Teamsn8nZapierMakeAsana

Data, cloud & infrastructure

Microsoft AzureAWSGoogle CloudSnowflakeDatabricksSupabaseCloudflareGitHub

Commerce & customer experience

KlaviyoStripeTwilioWhatsAppWordPressGoogle AnalyticsLooker StudioZendesk

Your systems. Your data. Your control.

Product names are trademarks of their owners. Listing them does not imply partnership or endorsement.

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