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Catalyst Intelligence™ assessment
No surveys. No opinions. Just math.
We scan your brand across 50+ public signals and score it on eight dimensions. You see how every number was reached and what to fix first.
Scan. Score. Transform.
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The problem
Most brand audits are opinions with a logo on them
Most brand audits are opinions with a logo on them: a survey, a workshop, and a deck that tells the room what it already believed. They take months, they cost a lot, and nobody can check them.
Yet the evidence about your brand is already public. It’s in your reviews, your search presence, your site speed, your social momentum and what people say when you’re not in the room. Until now, nobody had gathered it in one place and scored it.
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How it works
From public signals to one score
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Tell us the brand
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We scan
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We score
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We walk you through it
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Built into the score
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The eight dimensions
Eight dimensions, one Catalyst score
Weights shift by up to 5 points by industry. Restaurants weigh Cultural Velocity more heavily, and B2B brands weigh Brand Integrity more.
Brand Integrity · 20%
Do people trust this brand enough to recommend it?
Market Magnetism · 18%
When someone searches the category, in Google or in AI, does this brand show up?
Cultural Velocity · 15%
Is the brand earning conversation, or only buying attention?
Delivery Precision · 12%
Does the experience match the promise?
Friction Score · 10%
How many clicks stand between intent and purchase?
Future-Readiness · 10%
Is the brand investing in what's next, or carrying marketing debt?
Tribe Strength · 8%
Do customers sell for the brand, or does it sell alone?
Media Company Index · 7%
Does the brand publish like a media company, or only advertise?
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Where you land
Five tiers, one clear conversation
“You’re Grounded, let’s get you Charged” is a better conversation than “you’re a 58.”
Supercharged · 85–100
Category-defining. Competitors react to you.
Magnetic · 72–84
Strong pull, clear strengths, minor gaps.
Charged · 60–71
A solid foundation where the right investment pays back fast.
Grounded · 45–59
Functional but undifferentiated, and exposed to challengers.
Static · 0–44
Real brand risk. It's time to reposition.
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The Challenger Diagnostic
Five measures no other brand index runs
They come from 17 years of BG consulting.
Marketing Debt Score
How much of your playbook you inherited rather than chose.
Talkability Multiplier
Conversation you earned compared with conversation you paid to start.
Logo Off Test
Take the logo off your work. Can people still tell it's you?
Media Company Readiness
How far you are from publishing like a media company.
70/20/10 Innovation Profile
How your budget splits between proven, emerging and experimental work. Brands at 100/0/0 are standing still.
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What you get
A score you can check and act on
The assessment is reproducible. The same brand with the same signals gets the same score, so the number you share with your team is the number they’ll see.
Score and tier
Your Catalyst score and tier, with the breakdown across all eight dimensions.
The signals behind it
The signals behind every score, with sources and dates.
Challenger Diagnostic
Your results on all five challenger measures.
A prioritized action plan
What to fix first and why.
Optional: competitor scans
The same scan on your top competitors, side by side.
A strategist walkthrough
A walkthrough with a BG strategist.
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Why it's different
The score is math. The plan is ours.
Data tells you what is happening, and our strategists tell you why and what to do about it.
How it's scored
Catalyst: public signals, scored by a published model. Survey-based brand indexes: consumer panels, usually once a year. Data-only trackers: automated data.
Can you check the math?
Catalyst: yes, every signal is shown. Survey-based indexes: no. Data-only trackers: partly.
Challenger Diagnostic
Catalyst: yes. Survey-based indexes: no. Data-only trackers: no.
Multi-location aware
Catalyst: yes. Survey-based indexes: no. Data-only trackers: rarely.
Tells you what to do next
Catalyst: yes, in priority order. Survey-based indexes: general guidance. Data-only trackers: no.
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Who it's for
Built for brands with a decision coming
CMOs and CEOs
At mid-market and multi-location brands, who want an outside read before a planning cycle, a pitch or a board meeting.
Franchise and multi-unit operators
Who need a view of the whole brand rather than one store.
Leaders weighing an agency change
Who want a baseline first.
BG clients
Rescored each quarter to show what moved.
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FAQ
Questions we get asked
Question 01
Do you need access to our data?
Question 02
Will my score change if we run it again?
Question 03
How is this different from a brand tracker?
Question 04
What happens after the walkthrough?
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How to engage
Your brand is already being scored.
Request access
- The assessment: we run the scan and walk you through the results. Complimentary for qualified brands.
- Quarterly rescans: track your score as the work lands.
- Transformation engagement: once the gaps are clear, BG closes them with you.
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The Intelligence Suite