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HIVE™ · simulation before spend
Test the idea before you fund it.
HIVE puts your concept in front of up to 2,000 simulated consumers, each with its own personality, habits and feed. You see how they react, what they object to and what spreads, before you pay for production or media.
We don’t guess. We simulate.
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The problem
Every campaign is a bet
Every campaign is a bet. Most are placed on instinct, a focus group of eight people and a deck everyone already agreed with. You find out what the market thinks after the money is spent.
Engineers don’t build an aircraft and then find out how it flies. They put it in a wind tunnel first. HIVE is a wind tunnel for marketing.
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How it works
A wind tunnel for marketing
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Bring the scenario
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We build the population
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We run it
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You get the read
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What you can test
Six scenarios worth testing first
Campaign concept
A new brand platform, before production
Pricing and promotions
A 15% price increase on a hero product
Launches and new markets
Opening in a new city
Competitive moves
A rival cuts prices or launches a new tier
Influencer partnerships
A three-post creator activation
Content sequencing
An eight-post series
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What you get
A read on the market before the spend
A prediction report
In plain language: what's likely to happen and why.
Sentiment by segment
Sentiment broken out by audience segment.
The objections
The objections that came up most, and how they spread.
Recommended changes
To the concept, the message or the rollout.
A walkthrough
With the BG team.
A post-launch comparison
What HIVE predicted against what happened, so each simulation makes the next one sharper.
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Why it's different
Agents, not averages
Agents, not averages
Each simulated consumer acts independently and influences the others. The result behaves more like a real market than a survey average does.
Built on your audience
Personas can be modeled on your own customer, campaign and site data rather than generic demographics.
The whole ecosystem
Influencers, media and competitors are in the simulation too, because consumers don't react in a vacuum.
Before production, not after
Changing a concept costs a meeting. Changing a finished campaign costs the campaign.
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How we protect your data
Your data stays yours
No personal information
No personal information goes into a simulation. Personas are built from aggregate patterns.
Isolated by client
Each client's data stays isolated from every other client's.
No third-party memory
Your data is never sent to third-party memory services.
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Who it's for
Brands about to commit real money
Brands about to commit real money
To a campaign, a launch or a price change.
CPG and direct-to-consumer brands
Where pricing decisions affect retail partners.
Multi-location brands
Opening new markets.
Hospitality and entertainment brands
Launching venues and events.
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FAQ
Questions we get asked
Question 01
Does this replace real research?
Question 02
How many consumers are in a simulation?
Question 03
How accurate is it?
Question 04
Do you need our data?
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How to engage
Every campaign is a bet. Check the odds first.
Talk to BG
- Inside a BG creative or strategy engagement: a simulation runs before the work goes into production.
- A single simulation: one scenario, a full report and a walkthrough.
- Ongoing: regular simulations through the year, tracked against real results.
- The full strategy package: HIVE combined with Catalyst Intelligence™ and BIGSights™.
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The Intelligence Suite