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BIGSights™ · market intelligence
A question in. A briefing out.
Name a market, a category or an audience. BIGSights returns a sourced briefing on who’s there, what they spend, who already serves them and where the openings are. Then you can keep asking.
Enter a location. Understand the market.
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The problem
Simple questions, hard answers
The questions behind a launch are simple. Who lives here? What do they spend? Who already competes for them?
The answers are not. You either spend weeks pulling census tables and stitching reports together, or you sign an enterprise data contract. Most of that data is public anyway. The hard part has always been making sense of it.
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How it works
Ask the question. Get the briefing.
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Ask
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We pull the data
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You get the briefing
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Keep asking
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What's in a briefing
Nine parts, every one sourced
Market snapshot
Population, median household income, top business categories and an opportunity score from 0 to 100.
Who lives here
Age, income, education, household makeup, languages spoken at home, owning or renting, and home values.
Where they work
Commuter patterns in and out of the area.
Three consumer personas
A day in their life, what they buy, how they find brands and what moves them.
Business landscape
Who's there, how they're rated, how crowded each category is and which categories are underserved.
Consumer trends
What's rising, what's falling and what people are saying.
Spending power
Estimated spend by category, and price sensitivity against the national average.
Five recommendations
Each linked to the data behind it.
A branded PDF
Ready to share with your team or your board.
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How we keep it honest
No black boxes, no invented numbers
Sources on every data point
Every data point shows its source and how recent it is.
Labeled personas
Personas are labeled as AI-generated. They're built from the data, not made up.
A score that shows its parts
The opportunity score shows its parts, so it isn't a black box.
Cited follow-up answers
Answers to follow-up questions cite the numbers they use. The model works from structured data and is never asked to invent statistics.
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Why it's different
The right aggregate data, read well
Enterprise market intelligence platforms charge for licensed panels and data on individual people. Strategy, site selection and planning rarely need that. What they need is the right aggregate data, read well.
That’s what BIGSights does, in a fraction of the time and at a fraction of the cost. It also answers follow-up questions, which a static report never could.
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Use it for
Decisions that start with a location
Site selection
Planning new locations.
New markets
Entering a new city, state or country.
Audience strategy
Before a campaign brief.
Franchise development
Showing candidates the market they're buying into.
Pitch and board prep
So you walk in knowing the market better than anyone in the room.
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Who it's for
Built for teams planning growth
Multi-location operators and franchisors
Planning growth.
CMOs and strategy leads
Writing briefs for new markets.
BG clients
As part of strategy engagements.
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FAQ
Questions we get asked
Question 01
Where does the data come from?
Question 02
Does it use data on individual people?
Question 03
Which markets can I run?
Question 04
How long does a briefing take?
Question 05
Is this a replacement for primary research?
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How to engage
Know the market before you commit to it.
Access by request
- Inside a BG strategy engagement: BIGSights briefings are built in.
- A single market briefing: one market, a branded report and a 30-minute walkthrough.
- Ongoing monitoring: we refresh your key markets each month and show you what changed.
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The Intelligence Suite