01
CMO Dashboard
Every answer your CEO will ask for, on one screen.
See spend against budget, performance by channel, hours by team, projects in flight, decisions made and who owes what. The CMO Dashboard puts the whole marketing function in one view, so you can run the department instead of chasing it.
02
The problem
"Give me two days."
A CMO’s week goes into assembling answers. Spend lives in finance, performance lives in five ad platforms, hours live in the agency’s timesheets and decisions live in someone’s inbox.
When the CEO asks “what are we getting for this?”, the honest answer is “give me two days.”
03
Built by a working CMO
Built on the client side of the table
We built the CMO Dashboard to run marketing for a multi-location brand. The person who built it sits on the client side of the table every week. It answers the questions that come up in board meetings and budget reviews, because those are the questions it was built to answer.
04
What's in it
Eight views, one department
Overview
The month at a glance: spend, hours, new projects and new decisions, each with an eight-week trend.
Performance
Impressions, clicks and conversions over time, filtered by platform.
Budget
Monthly spend, with budgeted, invoiced and paid side by side.
Effort
Hours by week, with total hours against billable.
Projects
Everything in flight and where it stands.
Decisions
A running log of what was decided, when and by whom.
Accountability
Open follow-ups and who owns each one.
Calendar
Launches, deadlines and reviews in one place.
05
What changes
Shorter meetings, fewer surprises
Budget conversations get shorter
Budgeted, invoiced and paid sit side by side, so surprises show up early.
Effort becomes visible
You see the hours behind the work, not just the invoice.
Decisions stay decided
Once a decision is logged, it isn't reopened in the next meeting.
Follow-ups stop falling through
Follow-ups from email sync into the dashboard during the day, so nothing depends on anyone's memory.
Board prep takes minutes
The trends are already charted.
06
How it works
Ready before the meeting is
01
We connect your sources
02
We set it up around your department
03
You sign in with Google
04
It stays current
07
Who it's for
Built for the people who answer for marketing
CMOs and marketing VPs
At mid-market and multi-location brands.
Marketing leaders
Who manage one or more agencies.
CEOs and owners
Who want to see what marketing delivers without asking for a deck.
Franchise marketing teams
Who answer to franchisees for how the brand fund is spent.
08
FAQ
Questions we get asked
Question 01
Does it replace our ad platform reporting?
Question 02
Who can see it?
Question 03
How long does setup take?
09
How to engage
Stop assembling the answer. Have it ready.
Walkthrough first
- A walkthrough on a live marketing department.
- Setup scoped around your sources and your team.
- [Placeholder: packaging. Confirm before launch.]
10
The Intelligence Suite